So I've got your curiosity. Let's get your attention.

I've formed a symbiotic relationship with Viking revival music, in that my beard inspires it and the music accelerates the growth of my beard. The rumor is that I was clean shaven two hours before the photo above was taken, and I can neither confirm, nor deny those rumors.

I love to tell stories that live inside, outside, and on the edges of our cultures. I tell them with words, with products, and with experiences. Whatever you're doing at this moment, if you're aware of it, it feels like something specific. Something different.

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It should feel good, because that experience is the brand.